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Instructional film produced for the national Everyday Swim project.

Info

We fully produced this eleven minute film for the Everyday Swim project, a national project led by the ASA (Amateur Swimming association). The DVD instructs pool providers, local authorities and other local partners what they need to do to ensure people have a great experience in their local pool, and so keep coming back for more. 

The film includes commentary from Olympic gold medallist Duncan Goodhew, the ASA’s Everyday Swim Ambassador, who said: 'This is a great resource that gives many real examples of the areas pool providers can work on to get more people active through swimming.'

Testimonial from Nicola Polley, Everyday Swim Officer, The ASA

'Tom and Neil fully grasped the purpose of the DVD from the outset, they were fully involved in the whole process and were forthcoming with some great advice which helped key decisions to be made as together we identified the best way in which to develop the structure of the DVD to deliver our message.

I found the team to be professional and at the same time were extremely accommodating to our needs, friendly and approachable, which was key when working with the public and in the more challenging setting of the swimming pool!

The DVD has been received extremely positively and we have even had to produce a second batch to meet demand! The swimming industry have fed back that the DVD has been ‘excellent with powerful messages’ and ‘pitched perfectly’ for managers and staff’.

The film is being streamed at www.everydayswim.org and there is a link on the home page of the ASA www.britishswimming.org

Credits

Music: www.adairmusic.co.uk